This project was initiated by: JITA Social Business Bangladesh Ltd.

JITA Social Business Bangladesh Limited is a limited liability company registered under the Companies Act (Act XVIII) of 1994. JITA employs a unique distribution model and is operated in rural Bangladesh. At the center of its distribution system are Aparajitas or “women who do not accept defeat”. JITAs mission is to provide livelihood opportunities and employment opportunities for the most marginalized and underprivileged women in remote rural communities. Aparajitas are generally women who are removed from the formal economy and act as last mile sales agents, selling products from door-to-door. The JITA distribution model also makes safe, affordable and demand-driven products available to rural consumers.

JITA Social Business Bangladesh Ltd. has been endorsed by:


Project Summary

JITA’s mission is to create a sustainable and viable distribution model, where Bangladeshi women are engaged at every level of the supply chain – as distributors, producers and entrepreneurs.


A number of barriers prevent women from successfully engaging in a sustainable supply. Such barriers include lack of formal education, lack of employment opportunities, lack of entrepreneurial skills, social stigmas, disassociation from the formal economy, etc. JITA's business model works to develop their entrepreneurial skills through provision of relevant training and know-how in order to increase income-generating opportunities and gain financial and decision-making autonomy within their households and communities. JITA aims to provide livelihood opportunities and create independent entrepreneurs. JITA's distribution channel is modeled after the traditional hub and spoke concept, where products are supplied from a hub to several Aparajitas (a program to help politically empower women), who in turn distribute from door to door in their rural, last-mile communities. The entire supply chain requires manual operations to enter sales data, price information, inventory status, social statistics, and other economic data which become labor-intensive, time-consuming, and inefficient and challenging.


On the center of testing out the distribution models that can work on last mile, JITA Bangladesh plans to apply technology based solutions to improve data collection, data management in order to take fast but impactful and ‘data-fueled’ decisions. Also these technological solutions will ensure delivery of knowledge and information essential to empower women economically and sustainably. Market insights and analytics through technological solutions and efficiencies is where JITA envisions its future growth opportunities. JITA will also launch a one-stop community and retail center as an alternative distribution channel to deliver vital products and services absent within these communities.    


We are seeking USD500,000 equity for the purpose of piloting its various last mile distribution models. To do so, JITA will require financing to develop staffs’ capacity, conduct market research and impact surveys to test feasibility, desirability and viability of the concepts, and to open up or expand its distribution in a new geographic region. JITA will search for innovative solutions that seek to remove the reliance on the “hubs” and create new supply chain exploring technological solutions; create greater changes of success for women by enabling JITA to focus on them and not the hubs. Secondly, the funds will go to develop ‘fit-for-purpose’ technology based solutions such as apps to track sales and inventory, to monitor supply chain activities, geo-tracking and real time data collection from field. JITA will focus on modernizing and automating its distribution model. The entire system should be rooted in technology to reduce costs and create greater efficiencies. Finally, the investment will cover the executive leadership compensation so that the business can attract genuine talents and innovative ideas and can utilize the best of them for its long-term success. Non-Financial Support: - Fundraising: Make business viable. - Impact: Understand impacts. - IT: Track supply chain activities.

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