This project was initiated by: Shanghai Better Education Development Center (Be Better)

Be Better founded in 2009 is the first non-government organization in China focusing on providing economic citizenship education for kids aged from 4 to 25 years old with different service design according to the different age group levels, especially the most vulnerable one. Be Better has 8 branch offices with about 50 full-time staffs in Shanghai, Beijing, Shenzhen, Guangdong, Suzhou, Chengdu, Guizhou, Hong Kong, and more than 1,000 voluntary financial facilitators in the country. More than 1 million children and youth have been covered since 2009 up to now in mainland China. Be Better makes great efforts to equip vulnerable children and youth with citizenship, financial literacy and entrepreneurship for a better future. Be Better is also a member of the Child & Youth Finance International (CYFI), WISE World Education Innovation Center, and Asian Venture Philanthropy Network (AVPN).

Shanghai Better Education Development Center (Be Better) has been endorsed by:

Financial Empowerment Programme

Project Summary

Deliver financial empowerment programme to thousands of disadvantaged children both in rural and urban areas of China.


Everyone agrees on the importance of educating children on finance. Parents however do not do it themselves. Teachers do not have the knowledge. A generation of children is growing up who is used to spending without an idea where the money comes from. Interesting cases from all over the country set the example of how youth can learn about the value of money.


Financial empowerment programme seek to develop a strong sense of economic citizenship in chidren by focus on educating them how money works in the world, how to manage themselves and their limited resources better. After seven years of promoting social and financial education in maind of China, Be Better realised the need to simplify  and gamify the social and financial education that enable us to carry out program in large scale and reach out to much more vulnerable children. Aflatoun Box is the result of gamification in which there are six 60-minute child-friendly financial games. Teachers and volunteers could directly facilitate social and financial education according to the game manuals and online training video instead of 5-10 days offline training. Through these games, the children were introduced to the concepts of teamwork, personal management, business integrity; concept of earning, savings, spending, investing and donating. Note: Aflatoun is a social and financial education curriculum brought in from Aflatoun International in Netherlands. Be Better have the exclusive use of copyright in China, and simplify and gamifying the Aflatoun curriculum to Aflatoun Box.


We are seeking USD300,000 worth of grant, equity and debt. Each child will cost $12 for six financial games, incuding manuals, online training, evaluation and monitoring. We need to reach out to the 25,000 vulnerable children (both left-behind rural children and urban migrant children aged 7-12 years old) in the disadvantaged communities in rural and urban areas of China. Non-Financial Support: - Mentorship on branding: Help brand department develop systematic branding programs, not only the external marketing/branding, but also the internal brand/communication, to raising public awareness of financial literacy education. - Mentorship on curriculum development: Help R&D department to be much more sensitive to the market demand and changes, in order to develop better financial education products. - Mentorship on Fundraising Management System Building: Help fundraising department to raise the level of donors development and management. - Mentorship on Human resource development: Help individuals equip with the understanding, skills and access to information, knowledge and training about domestic and international financial literacy education that enables them to perform effectively & scientifically.

727 delegates gathered for our AVPN Conference 2017

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