Ricky Joseph Pesik

About Ricky Joseph Pesik
  • Vice Chairman, BEKFRAF (Creative Economy Agency of Indonesia)

Ricky Pesik has worked in advertising for 23 years, and managed to help the agency, Satucitra, gain a reputation as one of the respected local advertising companies in Indonesia by winning various awards in many advertising festivals. While managing the business, Ricky also dedicated his time as General Secretary for Indonesia Advertising Agencies Association (P3I) Jakarta Chapter since 2004 and as the Vice Chairman from 2012 – 2015.

Ricky is also actively involved in developing Citra Pariwara to become the biggest and most prestigious national advertising festival, serving as Chairman and Co-Chairman for the last 8 years. He succeeded in setting a high standard to push Indonesia’s creative works to shine at international competitions. He also took the role as Vice Chairman for a reputable forum – Asia Pacific Media Forum (APMF) in Bali— in 2012 and 2014, to discuss the changes and growth within communication landscape.

Throughout his career, Ricky sat on the judging panel for several international award shows. In 2010, he was appointed as judge at Spikes Asia. In 2012, he was selected as the first Indonesian to judge at Cannes Lions; the world’s biggest creativity festival. And again, in 2014, he was the first Indonesian to sit as a judge in Asia Pacific Effie Awards.

On 27 July 2015, Ricky Pesik was inaugurated as the Vice Chairman (Deputy Head) for the Indonesian Agency for Creative Economy (BEKRAF).

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